Cinema, motorsport and Swiss watchmaking collide in our new issue of Tempus Magazine. Actor Ryan Gosling (Drive, La La Land, Barbie) is our cover star, wearing the new TAG Heuer Carrera Chronograph in this fantastic exclusive image.
In the article, Ryan tells me about working with dream directors like David Leith and Greta Gerwig, his personal style philosophy, and his creative collaboration with TAG Heuer. She also speaks to TAG Heuer CEO Frédéric Arnault about what's next for the innovative Swiss watch brand.
Read my Editor's Letter below:
What is experiential luxury? As a term, it’s a trend that has been growing for several years, even before the Covid-19 pandemic forced a seismic shift in our interactions with consumer brands, and inextricably linked with the idea of luxury becoming less formal and more individual. In the world of travel,
it’s no longer enough simply to offer incredible service.
Individualised wellness and cultural programmes, to curate an experience like no other, make a world of difference. And, when it comes to luxury items, we often find that the storytelling of a product is just as important as exceptional craftsmanship.
Take, for example, the launch of the ultra-rare and ultra-indulgent The Singleton 40-Year-Old. It has been released as the third and final rare whisky in the brand’s
Epicurean Odyssey series and limited to just 1,716 bottles globally, so one would think the craftmanship alone of this exceptional scotch, by renowned master blender Maureen Robinson, would be left to speak for itself – the taste certainly does. Instead, The Singleton partnered with leading expert in neuroaesthetic science – Katherine Templar Lewis – to curate a sensory experience that allows us to further enhance and enrich the flavour by engaging all of our senses ( find out more on page 54).
Similarly, when I sat down with actor Ryan Gosling and TAG Heuer CEO Frédéric Arnault for this issue’s cover story (28), both were excited to emphasise the creative approach that influenced every part of their latest collaboration – a collaboration that started as a commercial campaign to celebrate 60 years of the TAG Heuer Carrera timepiece, and soon evolved into the five minute action-comedy film The Chase for Carrera, and which as fun and thrilling as any Hollywood blockbuster.
As we seek more meaningful – and more interesting – experiences with the brands we engage with, it’s encouraging to see the luxury world rise to the
occasion, meeting us with verve, creativity and passion, sharing their stories in endlessly interesting and thought-provoking ways. Whether that’s through the
technological innovations that are bringing us evercloser to autonomous vehicles (76) to the chefs bringing their own personal tastes and cuisines to London’s
extraordinary and ceaselessly evolving gastronomic landscape (46), these are the luxury experiences well worth savouring – and I hope this issue gives you every
bit as much pleasure.
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